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Through its digital platform, the Latina Initiative works to bring attention to the power of Latinas in their families, communities, and electorate.

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The Latina Initiative is committed to amplifying the voices of marginalized communities. We encourage Latinas to vote to ensure they are heard by elected leaders at all levels.

our voices, views, & votes matter

The Latina Initiative grounds its efforts in local, regional, and national Latino voter data to inspire Latinas to embrace their voting power. Latinas are more likely to engage in digital spaces since they are more active online than their white counterparts.


of Latino Americans are active on social media, compared to 80% of non-Latino/Hispanic Americans


of young Latino Americans reported that U.S. news and entertainment media generally made them feel positive about being a young U.S. Latino


of Latinos say they’re more likely to take action when their identity is represented in media


Once a Latina exercises her voting power, she will likely bring others along with her—growing the electorate through her influence. Latina voters hold power and responsibility for themselves, their families, and their communities.

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