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Latino-owned small businesses are fueling growth across our communities and country. In Colorado, Latinas are stepping up as business owners and job creators. When we vote, we help shape policies that expand opportunity.
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Hear more from community leader Maria Gonzalez.
Latina-Owned, Community-Grown
economic power
Latinas significantly contribute to the U.S. economy, doubling the buying power of non-Hispanics/Latinos. Latina-owned small businesses are the fastest-growing segment of the business community in the United States.
$40 billion
is the purchasing power of Latinos in Colorado
since 2007
Latina-owned businesses have grown by 87% in the U.S.
$4.1 trillion
is the national Latino economic spending power, equivalent to the 5th largest GDP in the world
Housing
A majority of Colorado Latino voters agree that cities and towns should build more affordable housing near jobs, schools, and public services.
53%
of Colorado Latinos are homeowners, compared to 71% of their white counterparts
47%
of Colorado Latinos are renters, compared to 29% of their white counterparts
16%
of the Colorado Latino population lives in poverty compared to 9% of the non-Latino population
workforce
Colorado has the 8th largest Latino population in the United States, with 1 in 9 women in Colorado being Latina. On average, Latinas in the U.S. earn 52 cents for every $1 a white man makes.
16%
of the female workforce in U.S. consists of Latinas
by 2031
Latinas in the workforce is expected to grow by approximately 26%
77%
of Colorado Latino registered voters support increasing the minimum wage across the state so that working residents have access to jobs that pay living wages
Sources: Latino Community Foundation of Colorado, Latino Donor Collaborative (Fast Facts 2023: Latinos in America), Unidos US (Making Jobs Work for Latinas), COLOR Latina (2023 Colorado Latino Policy Agenda), Protégete (Colorado Latino Climate Justice Policy Handbook)