.png)
The Latina Initiative is committed to amplifying the voices of marginalized communities. We encourage Latinas to vote to ensure they are heard by elected leaders at all levels.
Sources: Civic Science (General Social Media Key Social Media Insights Among U.S. Hispanic Adults), Nielsen (Latino-led content and viewers: The building blocks for streaming success), Axios (Young Latinos hopeful about media representation)
our voices, views, & votes matter
The Latina Initiative grounds its efforts in local, regional, and national Latino voter data to inspire Latinas to embrace their voting power. Latinas are more likely to engage in digital spaces since they are more active online than their white counterparts.
85%
of Latino Americans are active on social media, compared to 80% of non-Latino/Hispanic Americans
59%
of young Latino Americans reported that U.S. news and entertainment media generally made them feel positive about being a young U.S. Latino
49%
of Latinos say they’re more likely to take action when their identity is represented in media
TRANSFORMING COMMUNITIES
Once a Latina exercises her voting power, she will likely bring others along with her—growing the electorate through her influence. Latina voters hold power and responsibility for themselves, their families, and their communities.
