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MISSION
Latina Initiative works to increase the impact and influence of Latina voters by promoting and implementing culturally responsive, relevant, innovative, and inclusive communication, education, and voter engagement strategies.
PRIORITIES
The Latina Initiative strives to support and encourage Latinas of all ages to stand up for their community and families’ health, education, economic power, and environmental impact.
IMPACT
Latinas make up the second-largest voting group in the United States, with higher voter turnout than Latino men. In 2020, most Colorado Latina voters were 18-29 years old, making up about 26% of Latino voter turnout in the state.
MAKE YOUR VOICE HEARD
In 2020, Latino voter turnout attained a record high of 54% in the United States. During that time, 50% of all Latina-eligible voters cast their ballot, compared to 45% of Latino men.
14.7%
of all estimated eligible voters in the United States will be Latino in 2024
50%
of the total growth in voter eligibility since 2020 is made up of Latino voters
17%
of all eligible voters in Colorado are Latino—one of the largest eligible Latino voter populations
Sources: Pew Research Center (Key facts about Hispanic eligible voters in 2024) & Smithsonian
National Museum of the American Latino (Latino Voters)
Latinas have the power to influence the rise of a new generation of leaders. Together, our votes can create a shared vision of equity, success, and prosperity to achieve a better quality of life.
